WE REINVENT TOURISM
THE BALANCED WAY
The global influences of digitalization, sustainability and mobility changes, as well as the overtourism debate and lockdown, represent an existential challenge for conventional tourism / destination management.
The tourism industry is held responsible for the entire process and the effects of guest movements.
The phenomenon Post-COVID: The lack of control of individual tourists leads to overcrowding, undercrowding and other unbalanced tourism distributions in the destinations.